The US Department of Justice and Capitol Hill’s antitrust hearing against Google are seen by rival Apple as a good opportunity. Reports published in international news organizations believe that Apple can develop a competitive search engine that will overtake Google.
While the wave of discouraging anti-competitive practices continues, such moves by companies have dominated the entire tech industry, creating huge competition.
Apple is involving in search technology, but that has been indicated by the slight. But significant improvements to its new version of the iPhone operating system, iOS 14. The spidering tool; which uses to enhance the web and optimize search features, is increased by Apple. Apple is now showing its own search results. Also, after users ask various questions on the home screen of iOS 14, they link directly to the website. This kind of development of Apple is seen in the beta version of iOS.
About three years ago, Apple took over Google’s search chief John Giannandria. Apple attempt to expand its base through artificial intelligence and voice search series. But Giannandria appeared unlikely to make a full-time effort on both the quest product and Siri because of Apple’s organizational structure. But there was another possibility of providing your expertise in teamwork for a different future.
If Apple develops a search tool, it will be the third search engine. Because besides Google, many people also use Microsoft’s Bing as a search engine.
Although the rise of Apple as a Google rival in the growth of search engines has made headlines. The development and work of Apple are seen as a step towards making Siri more advanced for more search queries.